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Creating your website
is only half the battle. Once your site is online you’ll need
to maintain and update it. Keeping your site up-to-date encourages
potential and current clientele to revisit your site. Poor maintenance
is a sure way of losing customers.
Maintenance
Maintenance
generally refers to ensuring your files, directory structures, and
links are current and error free at all times. Broken links or pages
and images that don't load properly are a sure way to turn visitors
away.
Updates
Updating a site entails adding or
changing the content. This may be as simple as changing paragraph
text, or as complex as adding new forms or database capabilities.
Fresh information brings customers back.
Maintenance and updates for a small
site may take as little as an hour or two per month. On a large
site, maintenance may be a full-time job. The resources and cost
of keeping a website current and operational depend on the size
and complexity of the site and frequency of needed changes. We recommend
you incorporate the costs of maintenance / updates into your budget
during the sites planning phase so your not surprised later. If
you're planning a large, ambitious site or want to gradually add
more content and functionality to it, working with an experienced
designer and programmer from the outset will save you a lot of time
and hassle later on. Starting with a well-designed site is the most
effective way to prevent resource-intensive updates and maintenance.
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